Saturday, June 10, 2006

Gary Thompson | Lasseter has last laugh at Disney's expense

Owen Wilson lends his drawl to the role of Lightning McQueen, a hotshot stock car in 'Cars'. Disney

THEY SAY the best revenge is living well, but I think Pixar honcho John Lasseter has redefined that axiom.

The best revenge is being fired by a company that has to pay $7 billion to get you back.

That, in a nutshell, describes Lasseter's career trajectory with Disney, where he started out as an eager-beaver animator in 1980 before being swatted down and eventually fired by corporate bureaucrats. His initial stint ended with Lasseter trying to explain to tin-eared executives why computer animation could fulfill Walt Disney's dream of fully dimensional animation.

"Disney was an executive-driven studio. They had a concept for what they thought a movie was going to be, they'd assign directors to it, whether they wanted to work on it or not, then give them story notes to use, and you had to use the executive's notes. You couldn't trust your own instincts, and you couldn't even trust the notes, because they were often contradictory," Lasseter recalls.

When he argued for computer animation, his bosses had only one question: Could it save us money? The answer was no, and Lasseter was let go, but as he went on to prove at Pixar, the company he eventually built, computer animation could sure make you money.

Pixar's run of "A Bug's Life," the "Toy Story" movies, "Monsters Inc.," "The Incredibles" and "Finding Nemo" have made, oh, $2 billion worldwide. Meanwhile, while the penny-pinchers at Disney finally achieved the cost savings they desired, they closed their 2-D animation unit, bringing expenses down to zero.

To Disney's embarrassment, it made most of its animation money distributing Pixar's movies. When a new chairman took over last year, he made a trip to Disneyland and realized that all the new characters were Pixar creations. So he approached Pixar and Lasseter with a proposition: How about we buy you, and you come run our company?

Pixar and Disney agreed to a merger, which took effect last month, and Pixar is now a wholly owned subsidiary of Disney.

Time magazine described this as Disney paying $7 billion "for Lasseter's brain," but a lot of what's going on in that brain is a reaction to the shortsighted policies he encountered at the old Disney.

"One of the things that's most important about Pixar is that we're a director-driven studio. What I mean by that is, while the director doesn't call all the shots, the movie comes from the heart of the director. We then surround the directors with people to help them make their movie the best it can be. Sometimes we tell them it's not working, and we're honest. Not to put someone down, but to make the story more powerful."

Hollywood looks on Pixar as a closed circle of Northern California mavericks, but the company welcomes directors with vision: Pixar brought in "Iron Giant" director Brad Bird to make "The Incredibles." Bird is working on the company's next release, about a rodent in Paris.

Lasseter wants to bring the same process to Disney, and while all of this may seem like a radical reformation, in truth it is a restoration of Walt Disney's ideals - Bird and Lasseter studied at Cal Arts in the late '70s under all the old Disney animators, learning Walt's technique and also his creed.

In the 1980s Lasseter clashed with Disney execs who wanted "edgy" stories, which loosely translated to cynical. The great Pixar irony is that it uses its advanced technology to render old-fashioned stories about family, community, friendship and, above all, heart.

Lasseter's "Cars" is about a selfish loner of a race car that breaks down in a small town and learns to accept the help of the people there. The movie boasts the company's usual eye-popping animation advances, but it is also, like "Toy Story," strangely sad at times.

"The concept that was taught to me by my mentor, Frank Thomas, the great Disney animator, was pathos. It was handed down from Walt, who believed that for every laugh there should be a tear," Lasseter said.

"You create pathos not by telling an audience it's time to be sad, but by creating characters that people believe in, whether it's a toy or a car, and putting them in situations and predicaments that teach characters the importance of having heart," he said.

Infusing the movie with personal emotion wasn't difficult for Lasseter; his lifelong love of automobiles started in car-crazed California on the floor of the auto dealership where his father was parts manager, and where young John worked as a teenager. He grew up loving cars, and often used a drive on the open road as a way to unwind; never was that more needed than after four straight years of nonstop work on "A Bug's Life" and the "Toy Story" movies.

"At the end of 'Toy Story 2' my wife said to me, 'Be careful, or one day you're going to wake up and your kids will have gone off to college and you'll have missed it,' " he said. "So I bought a motor home, took a summer off. We started out with our feet in the Pacific Ocean, then turned and headed east. For two months we were lost in America, and it wasn't over until we put our feet in the Atlantic Ocean."

Lasseter stayed on back roads virtually the whole way, and his "Cars" is a visual ode to the country's forgotten, bypassed small towns, as powerfully evocative to baby boomers as the retro playthings in "Toy Story."

Given his reverence for the past, can it be long before Lasseter restores the company's defunct 2-D animation division?

"First of all, 2-D animation became the scapegoat for bad storytelling at a number of studios, Disney included. It's wrong to conclude that people don't want to watch it anymore. That's like saying live-action movies should be ended after a couple of duds at the box office," he said. "When has technology ever directly equated to box office? It's ridiculous. People want to watch good movies, period."

So his answer to the possibility of classic 2-D at Disney is a qualified yes.

"We don't have any firm plans. But if there's one studio that should be making 2-D, it's Disney," he said.

Tuesday, May 09, 2006

Carlos Saldanha, Director of “Ice Age 2: The Meltdown”


Carlos Saldanha of Blue Sky never had cold feet when he jumped into making “Ice Age: The Meltdown”. Four years after the release of the first “Ice Age”, he is back with the cast of characters plus a few new ones, with some great comic relief scenes from Scrat. Blue Sky’s goal was to create a heart-warming film while pushing the envelope. It was a labor of love every day, for the team that grew to roughly 300 people.

Carlos’s focus was first on the story and script to get the look of the movie. “In the first year of preproduction, we were working with a smaller team, hashing out script writing, storyboarding and concept drawings, plus preparing sequences on the computer, models for the characters and environments, and character development.” He strived to give every character special qualities. Manny was a big guy with a big heart and principles to do the right thing. Ellie added a lot of strength to the plot with a soothing voice, but she knew who she was. “She was a mammoth on the outside and a possum on the inside. And she was very determined.”

“The possums were so much fun to animate, we just fell in love with them,” adds Carlos. “It was a challenge to animate the tail, for the riggers and animators alike. The possums had to hang upside-down, and the tail was required to roll out and whip around. The extreme poses required the fur team and the riggers to push for a highly physical performance. And Scrat with his quest for acorns would always steal the show. Blue Sky came up with key elements to give Scrat time to develop his own story arc. There is a lot of Scrat in everybody, in that we keep going after objectives. Not always succeeding, but never giving up.” Next was the layout, discovering the cameras, and finding the environments. “We did a lot of previs,” says Carlos, “I’m a huge previs fan. I love visualizing the sequences.”


Carlos paid special attention to the storyboarding, and used After Effects to work out the timing. They animated a few of the 2D panels to make it feel real, and worked out the action sequences in 3D before committing to extensive decisions in modeling. “Instead of using NURBS, we used SubD’s, so even though we had the characters from the last movie, we had to remodel them for this one. The fur worked better with the SubD’s. It had to have its own characteristics, and we had to make sure the fur would react properly to the water and the wind”. They created various stages to the fur: dry, wet, and under-water wet, all in pre-production, preparing everything so that when it got to animation, all they had to do was animate.

Carlos found the most challenging sequences were the close-ups. He strove to make the characters eyes appear alive and not mechanical. “You want the facial expressions to work. I wanted it to be so that if you looked into their eyes, you would know what they were thinking.” He often focused more time on the eyes than on a scene where they had 60 animated characters. He found that by finessing a light shift here, or a half a squint there, or slightly dilating the pupil that the global impression delivered the information. He didn’t know if the audience would see the actual changes, but strove to deliver the warmth of the characters through a more instinctive level of perception.

Dreamworks animation plans a new animated short film to soar with “Over the Hedge” in NY & LA.

DreamWorks Animation will debut a new animated short film entitled “First Flight” on May 19, 2006, exclusively in select New York and Los Angeles theatres, together with the opening of the studio’s upcoming animated comedy “Over the Hedge.”

Written and directed by two longtime DreamWorks Animation veterans, Cameron Hood and Kyle Jefferson, “First Flight” is a computer-animated short film that tells the story of a fastidiously organized businessman, whose perspective on life is forever changed through an unexpected encounter with a tiny fledgling bird.

Hood and Jefferson began working on the project more than three years ago, in between working on various DreamWorks feature films. In late 2004, the duo brought a rough version of the film to the attention of studio executives, who loved what they saw and immediately agreed to support the team in the completion of the project. On March 12th, “First Flight” debuted at the South by Southwest Festival in Austin, Texas, where it was met by an overwhelmingly positive response. The film is also currently showing at the Tribeca Film Festival in New York City.

DreamWorks Animation’s Head of Development and Production Bill Damaschke stated, “The studio is so proud to have two members of our DreamWorks Animation family come forward with their own beautifully original character piece that has such a unique painterly look and style. We are looking forward to sharing Cameron and Kyle’s ‘First Flight’ with moviegoers everywhere. We feel it reflects the independent spirit and creativity that is shared by all of our artists. Over 80 artists from every corner of the studio jumped on board in-between their other projects to work on this film, which makes it even more special.”

“First Flight” was produced by Maryann Garger and co-produced by Pilar Flynn. The score was composed by James Dooley, with sound design by Mark Binder.

Cameron Hood has been working as a professional animator and teacher for more than eight years, and began his career with DreamWorks in 1997. During his tenure, he has worked on such features as “The Prince of Egypt,” “The Road to El Dorado,” “Spirit: Stallion of the Cimarron,” “Sinbad: Legend of the Seven Seas” and “Shark Tale.” He also contributed to Sony Imageworks’ “Stuart Little 2.” Hood was born and raised in Toronto, Canada, and is a graduate of the Claude Watson High School for the Arts and Sheridan College in Ontario. In addition to his film work, he has been teaching for the past four years at the Gnomon School of Visual Effects, where he also aids in the design and curriculum of several of the school’s animation courses and currently hosts their best-selling character animation lecture series.

Kyle Jefferson has been with DreamWorks since 1996, and includes among his film credits “The Prince of Egypt,” “The Road the El Dorado,” “Shrek,” “Spirit:Stallion of the Cimarron,” “Sinbad: Legend of the Seven Seas” and “Shark Tale.” Jefferson also did pre-visualization work on Michael Bay’s live-action epic “Pearl Harbor,” and has explored other interests in the field as a commercial producer and music video director. Originally from Toronto, Canada, Jefferson graduated from Sheridan College and the Ontario College of Art. For the past three years, he has also taught classes in storyboarding, pre-visualization development, rough layout and animation at the Gnomon School of Visual Effects.

Related Links
Dreamworks Animation
Over the Hedge

Monday, May 08, 2006

Utopia Station

Utopia Station - design by anna arbuckle

What is a Station?

Utopia Station is a project in progress - over the next few months more than 160 posters will be uploaded and many new artists added.

During a debate with Theodor Adorno in 1964, Ernst Bloch, pushed to the wall to defend his position on utopia, stood firm. Adorno had begun things by reminding everyone present that certain utopian dreams had actually been fulfilled, that there was now television, the possibility of travelling to other planets and moving faster than sound. And yet these dreams had come shrouded, minds set in traction by a relentless positivism and then their own boredom. “One could perhaps say in general,” he noted, “that the fulfillment of utopia consists largely only in a repetition of the continually same ‘today.’”

Bloch countered. The word utopia had indeed been discredited, he noted, but utopian thinking had not. He pointed to other levels of mind, to removes that were less structured by Western capital. Utopia was passing less auspiciously under other names now , he remarked, for example, “science fiction” and the beginnings of sentences starting with “If only it were so…”

Adorno agreed with him there and went on. “Whatever utopia is,” he said, “whatever can be imagined as utopia, this is the transformation of the totality. And the imagination of such a transformation of the totality is basically very different in all the so-called utopian accomplishments –which, incidentally, are all really like you say: very modest, very narrow. It seems to me that what people have lost subjectively in regard to consciousness is very simply the capability to imagine the totality as something that could be completely different.” How to think utopia then? Adorno saw the only possibility to reside in the notion of an unfettered life freed from death. All at once the discussion of utopia expanded; it became not merely old, but ancient. It seemed to shed ideologies as if they were skins. Adorno declared that there could be no picture of utopia cast in a positive manner, there could be no positive picture of it at all, nor could any picture be complete. He went very far. Bloch only followed him part way. He summoned up a sentence from Brecht . He let it stand as the nutshell that held the incentive for utopia. Brecht had written “Something’s missing.”

“What is this ‘something’?” Bloch asked. “If it is not allowed to be cast in a picture, then I shall portray it as in the process of being. But one should not be allowed to eliminate it as if it really did not exist so that one could say the following about it: ‘It’s about the sausage.’ … I believe utopia cannot be removed from the world in spite of everything, and even the technological, which must definitely emerge and will be in the great realm of the utopian, will form only small sectors. That is a geometrical picture, which does not have any place here, but another picture can be found in the old peasant saying, there is no dance before the meal. People must first fill their stomachs, and then they can dance.”

Utopia Station

Kidrobot presents The Dunny Show

Kidrobot is proud to present The Dunny Show, an exhibition which features the work of more than 50 important artists and designers with backgrounds in fine art, graffiti, industrial design, and illustration, in a unique exhibition of customized Dunny toys that will be held at the Visionaire Gallery.
Dunny, which is a 20-inch tall action figure made of soft, smooth vinyl, was conceived and designed by Kidrobot toy designer Tristan Eaton and owner/President Paul Budnitz to be a ?toy with attitude? that could be customized in a broad variety of styles by diverse artists working in different mediums.

Among the artists and designers who will personalize a Dunny for the exhibition are world-famous graffiti artists Doze Green,Tilt and Fafi, and Seen; renowned toy designers Jason Siu and Pete Fowler; illustrators including Disney’s Teacher’s Pet creator Gary Baseman; graphic artists including The Designers Republic; fashion designers Diane von Furstenberg,and Heatherette, and a number of fine artists, including Alexis Rockman and Jessica Stockholder. Design studio participants include artists from PDI/Dreamworks Animation Studios and Steuben Crystal. And many more.
All of the Dunny toys created for this exhibition will be for sale at the Visionaire Gallery. A portion of the proceeds will be donated to the Hetrick-Martin Institute to help fund a variety of educational and after-school programs.

Kidrobot presents The Dunny Show

Friday, April 14, 2006

Web Design and Development: The Right Tools for the Right Job

Web Design and Development: The Right Tools for the Right Job

Author: Praveen

As any webmaster knows, designing and developing a website can be a daunting proposition. There are millions of websites out there to compete with, and whether your site's purpose is to promote your business, inform, or entertain; web design is an important consideration if you want traffic. It's tough to attract visitors and even tougher to keep them on your website once they arrive.

Fortunately, there are many tools out there for webmasters to make the tasks of design and development easier. Wading through the sea of web tools can also be a time-consuming process. In designing your website, you should be aware of all the components that go into successful development and how to use them to your best advantage.

href="" onclick="return PopupLink(this)"> for advice and tutorials regarding these components. CSS in particular is an invaluable tool for webmasters; these are the programs that control the set of styles for your fonts, tables and many other attributes of your website. The ability to manipulate CSS allows you to customize sites such as web forums and blogs and create a website that stands out and gets noticed. You can also amplify the attractiveness and user-friendly attributes of your websites with e-mail and forum signature generation tools from and brighten your format with free smilies from . Internet users love extras, and adding customizable interactions such as signatures and smilies will help keep visitors coming back.

Once your site is developed, you must then undertake the task of optimizing your website for search engines. There are many ways to do this. One is to use relevant keywords throughout your content and page tags—without overusing them—that will help visitors find your website when they're looking for information. Using a keyword generator such as the free tool at is an easy way to find plenty of relevant keywords and phrases. When incorporating keywords into your content, you should make sure the text reads well. The practice of keyword stuffing to boost search engine ranks not only endangers your listings with search engines, it also turns visitors off to your website and will keep them from coming back.

Another component of website optimization is getting your website listed with search engines. If search engines can't find your website, neither can visitors! After you have created great content with relevant keywords and lots of user-friendly extras, you should then begin the process of getting your website out there for people to find. You can submit your website URL and descriptions manually. Major search engines such as Google, MSN and Yahoo include links to their submission process for manual submission. However, these links can be difficult to find. You may want to consider using a search engine submission service to submit to several search engines at once; there are many good, free submission services that cover multiple search engines. It is important to remember that submitting your website once is not enough to get it noticed on the Internet radar. You should carry out the submission process on a regular basis. However, you also must realize that submitting your website too often can get your URL banned from some search engines. It is a good practice to submit to search engines every 30 days.

Beyond search engines, you should also list your website in as many relevant directories as you can find to increase your site's exposure. Strive to find directories that don't require linkbacks to your website for listings, because reciprocal links carry far less weight with search engines than strictly inbound links. Two excellent directory service that doesn't require linkbacks can be found at and . You can find many directories for your website; just make sure they are relevant to your content. If you have a webmaster site, then is an ideal choice.

If you have multiple websites or long website URLs, another great tool for you to use is URL redirection. You can get a short, easy to remember and easy to post URL for your website that will sit well with search engines and make it simpler for you to advertise your websites on forums and in e-mail messages and signatures. Free URL redirection tools are available at .

Tracking visitors to your website is another important aspect of running a successful site. You should install a web counter that is invisible to visitors, but allows you to find out where your traffic is coming from so you can concentrate your promotion in effective areas. For example, a good web counter will not only tell you how many hits your website receives, but whe.

Web Design Secrets Revealed

Web Design Secrets Revealed

Web Design Secrets Revealed

Author: vbibz

To begin, I would like to personally thank you for taking the time to read Web Design Secrets Revealed. I am very excited to share with you these simple yet incredibly powerful techniques. If you use them properly they will be your new best friend.

What you will be learning here will show you how to generate an incredible amount of profit - in more ways than one. Being an experienced web designer who has worked on many projects I can't help but get excited about this system. Not only am I opening doors for web designers, but also for the average person who has their eyes set on success.

I have put together this 3-step system that is so easy to follow that anyone can use it. You don't need to know anything about computers, technology or web design to achieve success. All you need is a sincere desire to make money and an understanding of the steps outlined in the system.

To kick things off I want to show you exactly what the 3-steps are:

  • Get a Professionally Designed Website For Under $60 Within Minutes
  • How To Customize the Site to Fit Your Exact Needs
  • How To Generate Profits

Basically you're going to learn how to get a site for cheap and make a huge profit off it! This system is dynamic; if you have motivation and creativity you will leverage the power of the first two steps to create endless possibilities for generating massive profits.

What you are about to learn is so valuable because of the incredible amount of time you will be saving. Time is more valuable than money, as Jim Rohn once said, "Time is more value than money. You can get more money, but you cannot get more time." Getting a website designed these days is a time consuming process - it can take over a month for your site to start serving its purpose. But with this system you will get a professionally designed website within minutes. Minutes compared to months - wow! Aren't you excited?

This means that you spend less time worrying about the details and more time putting the system to use. After going through it just once you will be equipped with all the tools necessary to start making huge profits all while saving you precious time and money.

I strongly suggest you do whatever it takes to master these techniques and put them to use as often as you can. If you don't learn now no one else is going to teach you; if someone does tell you they're just going to be telling you how much money they've made using it! You've already made the biggest step by purchasing this guide - so get ready to start making money!

The 3-Step System

Step 1

Get a Professionally Designed Website For Under $60 Within Minutes.

Step 1, the secret of the system, shows you how to save that precious time and money. This is what is going to give you the power to start making a ridiculous amount of money. Before you learn how to do this it is very important that you know why it's such a money maker.

To get a basic website designed in today's market is going to cost you anywhere from one to three thousand dollars. Not only are these prices out of control - but the time it takes to complete the process is just as expensive. The funny thing is that people are extremely willing to pay these types of prices. They don't even think twice about it because they have no other options. But here you come along and get a website, the very same day, for only $60. Need I say more? If you can't see the potential in that then you should just stop reading right now.

So, now you might be wondering how you can get a professionally designed website in little or no time at a fraction of the cost - well its simple - Templates. Templates are a very new and hot concept that not a lot of people know about. They are websites that have already been designed for you and are available for immediate download. A template will cost you anywhere from $10 to $60. Once you download a template all you have to do is plug in your content in and you're done. They are completely customizable. There couldn't be an easier and more efficient way to get your hands on a high quality website for so cheap. Not only are you saving precious time not having to wait on a designer, but you're getting a high quality website that will give you the upper hand in anything you're trying to sell or do. If you start a web design company you will be pumping out pages so quickly that your competition can't keep up!

Ok, so that's all good news, but you may be thinking "Where can I get these Templates for such an incredible deal?" I highly suggest Template Monster (click to visit). It is the best place on the internet to get your hands on breathtaking templates. The quality of sites you will find there is absolutely amazing. Just take a look for yourself. Now to think that you almost paid one, two, or even three thousand dollars for something you've downloaded for under $60.

Visit Template Monster and download a template so you can see first hand how much time and money you will save. It's very important that you don't forget to bookmark Template Monster after you've visited so you can go back and get more templates whenever you desire. They have a library of over 5,000 professional websites and add 150-200 new ones each month. You can browse all of these templates and pick exactly what you want! What a bonus. Not only are you saving time and money but you're able to select from over 5,000 sites. Most designers will only offer one or two concepts - but now you have over 5,000 concepts to choose from - simply amazing.

At Template Monster you will also find a huge library of logos, buttons, clip art, and icons at dirt cheap prices. These are also available for immediate download and are a great addition for any website that you are putting together.

Step 2

Customize the Site to Fit Your Exact Needs

Now that you have downloaded your website you're ready to start plugging in content. Templates have sample content in them so it's easy for you to just replace it with your own. If you are going to sell this site to a well-known company you want to make sure that you change certain aspects of the site to give it a unique touch. Templates are available for download to anyone on the internet so you want to avoid clones. If you want to go the extra mile you can purchase the template for a larger price, this guarantees that no one else can use it. If you are going to pay the full price for the template make sure that you purchase a template that has zero downloads. This means that you won't find it floating around anywhere on the internet.

If you have any experience in web design, customizing the template should be a breeze for you (as promised, if you know nothing about web design you should skip to the section called "But I Know Nothing About Computers" where I will show you three methods for getting the job done). Customizing your template is very simple. Once you have downloaded a template you can open it in any HTML editor and just start typing away. Below is a list of free editors that I highly recommend:

Some templates require you to modify the image files, such as a logo or tag line. The source files are usually given to you in .psd (Adobe Photoshop) format. If you're looking to start your own business I highly suggest you invest in a copy of Adobe Photoshop.

You can add pictures, icons, etc to spice up your site. I suggest for any royalty free photographs that you may need. Please see the resources section at the end of this guide for a list of more valuable websites that you can add to your toolbox.

But I Know Nothing about Computers

As promised, if you know absolutely nothing about computers, technology or web design, I will show you three powerful methods on how to get someone to do all the work for you. Remember, to this point you've needed to know nothing except how to point and click to get your hands on the website.

Method 1 - Template Tuning

Your first option would be hiring the professionals at Template Tuning (click to visit) to customize the template for you. This is the option I would recommend the most because you can monitor the progress of your site - giving you complete control over what's going to be done. Not only that, but they can also change the entire look and feel (colors, images, etc) of the site to give it a unique touch. If you purchased a template that has a lot of downloads you should defiantly use these guys. They will give you that slight change you need to avoid having a clone. Template Tuning is worth every resource spent.


Take a look around at the price list and some of the incredible work they've done in the past. If you let Template Tuning customize the template your clients will think that you've slaved for hours over their site. But they will be confused because you delivered it so quickly. You will start getting respect and create a name for yourself. As you start getting more and more clients you will be put in a situation to start milking every penny out of the Web Design Secrets Revealed System.

Method 2 - Rent a Coder

Method 2 would be to get someone from to take your template and customize it. Think of as offshore outsourcing. If you don't know what outsourcing is then check out this link: Define: Outsourcing

Here are also a few good news articles about outsourcing and the impact it's having:,39036987,39223982-1,00.htm;1209701794

You can find many more articles by searching for "outsourcing" at

Offshore outsourcing is basically getting someone in a country that has a poor economic system, such as India , to do the work at a much cheaper price. This saves companies such as Hewlett Packard millions of dollars each year. So if the big guys are doing it - so can you!

Renter-A-Coder, which I will call RAC from now on, is a community of talented programmers, designers, and computer experts from around the world that are just waiting for you to give them work.

You will have to signup for an account before you start requesting their services. This is done to protect you and your money. Once you have signed up for an account you can start posting jobs. So you would post a job description saying that you have a template that requires modification. You then set a maximum bid, for example: You don't want to pay over $25 for someone to edit your template, so you set a maximum bid of $25. Then all the "coders" will see your job description and start bidding on the project. Think of this just like eBay - because that's what it really is.

To assure that you get the best job done you can view the coder's profiles. Profiles show a history of all the jobs they did in the past and how they were rated on the work they completed. Ratings work on a scale of 1 to 10 - 10 meaning they did an excellent job. It's very important to pay close attention to the coder's profile to make sure they don't have a shaky history. I would suggest hiring people that don't have many ratings because they will do a better job and charge less so they can build up their reputation.

Almost all the people you will find at RAC are going to do the work for pennies. I know because I once was working there for very little money - and I wasn't even living in a poor country! Don't be surprised if you find someone on there to edit your template for $5 or $10...It happens all the time. This is an excellent option and businesses are saving tons of money by hiring the professionals from RAC.

Site2YouMethod 3 - Site 2 You

Site 2 You is a great option for both experienced and non-experienced individuals. From here you can download a template and edit it though their easy to use editor. I highly suggest you visit their site and try out the demo. Your site will be hosted on their server and they even give you a free domain name. There is a small monthly fee depending on which package you choose but its well worth it because you won't need to dish out additional cash to get a web server or hosting.

Step 3

Generate Profits

After going through the first two steps you now have the power to start generating some serious income. There is no limit to who you can sell your site to or how you use it. Even if you want a website for yourself - you now know how to save a tremendous amount of money getting it!

When we hear the word "profit" we tend to always think in terms of money. But the truth is that profit is anything that is a "benefit" to us. So to conclude I want to share with you how you can profit in more than one way so you get the most out of what you have been taught. Do not limit yourself, but expand your mind and start to think of new ways you can profit off the things I have just shared with you.

Financial Profit

This is the most sought-after profit that humans seek because, well, we all love money. So can you make a quick guess of how you're going to make a profit? If you guessed "Download a template, spice it up, and sell the site for as much as I want" then you guessed right. But I suggest you don't mark up the price so much that no one wants to do business with you. It's very important that you start out slowly until you gain respect and a good client list.

You want to start looking for clients that run small business in, or surrounding your city. Maybe an eye doctor just opened up down the street. Give them a call or visit the office and see if they're interested in a website. Impress them by putting this system to use and getting their site up and running within a few days. Maybe your friend is a DJ and wants a new website, maybe a dance instructor is starting classes in your community and they want a simple site designed quickly. Check out your local newspaper to see what's going on in your community. Don't limit yourself - look at everything as an opportunity to put this system to use and make money.

How to Greatly Increase Profits

Earlier in this guide we talked about using Rent-A-Coder to get your template modified. But, we shouldn't limit how we use Rent-A-Coder. RAC is a great tool to use to greatly increase the value of your site, or a clients site. Hire someone from RAC to add extended functionality. First get them to customize the template. Then have them add a message board or a private section for members only. Perhaps the eye doctor wants a system that lets their clients schedule appointments online. You simply hire a coder from RAC and get it done without doing anything. Doing simple things like this will let you charge much more for your site. There is no limit to what types of functionality you can add. People will do it for you and do it for dirt cheap. This is perhaps the best kept secret on the internet.

Personal Profit

You can greatly benefit from these techniques for your personal needs. What if you created a hot product that you wanted to start selling on the internet - where would you go to get a website? You might have a friend that's a web designer who might be able to put something together for you - but that takes forever! You could pay a company tons of money to create a page for you - but that's even worse - more money and more time! But there is nothing to worry about - you have been enlightened. Now you have knowledge of an effective approach to meet all your needs. Whether it's a site for your pet or family - you know what to do!

More Profits

If you choose not to start your own business and become a millionaire using the strategies I've showed you don't worry - you can still greatly profit from the system.

Maybe you work for a company and your boss has asked you to put together some form of a website. Now is your chance to stun your boss and co-workers. If you use this system your boss will love you because you completed the project way ahead of schedule and it never come close to the expected expenses. Your boss will love you and your co-workers will envy you. Can you say raise?

Even web designers can benefit. You will get the job done quickly so you have more time to relax on the job. You don't have to let anyone know that you've finished three weeks ahead of schedule. Maybe you can start making double the money while at work? Know what I mean? ;)


Whatever it is that you may do - this system will give you the knowledge and resources to have a professional looking website for pennies compared to what companies are charging these days. Then you can turn around and sell it for HUGE profits. But remember, profit is more than just money; it is anything that you will benefit from.

As a quick review, let's take a look at the 3-steps again:

  • Either edit the template yourself or use one of the three methods taught which are:
    1. Hire the professionals at Template Tuning to customize your template.
    2. Post a bid at and have someone customize your site for as little as $5.
    3. Get the complete package taken care at Site 2 You
  • Sell it for a huge profit or use it for personal benefits.

You are now equipped with the knowledge to start making some serious cash. Don't hesitate, start putting this system to use as fast as you can and you will start to see the money start pouring in. My last piece of advice for you is to never give up on your dreams. Sometimes things seem hard, but that's only because we make it that way. Everything in life is simple - we just need to find the simplicity in it. The techniques taught here are very simple, don't try to complicate them. Anyone can achieve success from this guide as long as they stay focused and determined.


I have compiled a list of websites that you can use as tools to increase your efficiently while using this system.

Royalty Free Photographs

Royalty free images can be used to add a more professional look and feel to your site. You can download images and give them to either TemplateTuning or RAC for them to add to your site while customizing it. I highly recommend

Web Hosting

If you're going to start your own business you might be interested in hosting charging your clients a monthly fee to host their websites. Hosting is a perfect way to bring in that extra cash each month. Below is a list of some very good hosts that will get the job done for a very competitive price.



It's very important to stay motivated while trying to reach your goals. I find it very useful to memorize quotes from some very powerful businessmen. Think of the quotes as tools that you can add to your tool box. And every time you face a new challenge you can just grab one and use it. Every situation is different so its important to have an array of tools so you get the job done. Below is a list of some of my favorite quotes.

Jim Rohn

"If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much."

"Time is more value than money. You can get more money, but you cannot get more time."

"Discipline is the bridge between goals and accomplishment."

"Success is not to be pursued; it is to be attracted by the person you become."

Victor Kiam

"Even if you fall on your face, you're still moving forward."

"What's really important in life? Sitting on a beach? Looking at television eight hours a day? I think we have to appreciate that we're alive for only a limited period of time, and we'll spend most of our lives working."

Zig Ziglar

"If you want to reach a goal, you must 'see the reaching' in your own mind before you actually arrive at your goal."

"Positive thinking will let you do everything better than negative thinking will."

You can do anything you set your mind to. Don't let anyone limit you. Free your mind and stop worrying about the little things in life. I believe that every single one of you who read this system will prosper greatly in more ways than one.

Thank you for taking the time to read this guide. I am glad you made it to the end! If you have any questions or comments please send an email to

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